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It's a war of words.

And that's usually the case when Stephen A. Smith is involved.

Smith went on First Take Friday morning and issued an apology to Ishbia
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Smith went on First Take Friday morning and issued an apology to IshbiaCredit: X/@AWFULANNOUNCING

Except this time, Smith issued the rare apology on what came out of his mouth earlier this week when it came to comparing Phoenix Suns owner Mat Ishbia with former disgraced owner of the Los Angeles Clippers, Donald Sterling.

Smith tried to make the comparison between Ishbia and Sterling as NBA owners, from a basketball standpoint, but led most people to just hear that Smith was comparing Ishbia to the man who received a lifetime ban from the NBA after making racist comments to his mistress on a recording (among other things).

“Mat Ishbia needs to understand that right now, you are on the verge of being recognized as the worst owner in the history of basketball,” Smith said.

“That’s saying a lot. That’s saying a lot. Donald Sterling once owned an NBA franchise...

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"That’s the trajectory, if you’re Mat Ishbia, that you are on right now, being recognized as arguably the worst owner in the history of basketball.”

It was the season of hell for the Suns, who were the most disappointing team in the league this season, with the highest expectations. This is what Smith was trying to convey when discussing Ishbia's shortcomings.

Ishbia saw what Smith had said and wasn't afraid to fire back and admit his own failures.

“He’s doing his thing, he’s on the mic, and I think he’ll apologize to me because I think it’s disrespectful to put my name aligned with anybody that was kicked out of the league or no longer part of it,” Ishbia said to the media.

“If he wants to say the first two and a half years Mat Ishbia bought the team, we didn’t win a championship, I think you could probably say that about almost every owner ever.

"But yeah, we had high expectations, but we didn’t win.

Ishbia bought the Suns two seasons ago and has since found very little success, despite paying big for their roster
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Ishbia bought the Suns two seasons ago and has since found very little success, despite paying big for their rosterCredit: Getty
LOS ANGELES, CALIFORNIA - MARCH 06: Stephen A. Smith (C) attends a basketball game between the Los Angeles Lakers and the New York Knicks at Crypto.com Arena on March 06, 2025 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Allen Berezovsky/Getty Images)
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Smith is never one to hold back his thoughts if he feels something needs to be addressed, even when he has to admit he was wrongCredit: Getty

“We spent a lot of money and we didn’t win. Yep. Yep. Be critical of me on that. But to even say that kind of stuff, I think he’ll apologize.

"I think he was out of line, and I think he knows that. I don’t think he really believes that.”

Ishbia was proven to be correct.

Smith did apologize to him, in a somewhat awkward moment on ESPN's First Take on Friday morning.

"Mat Ishbia is absolutely right," Smith said.

"I do owe him an apology, because I mentioned Donald Sterling.

PHOENIX, AZ - FEBRUARY 16: Kevin Durant #35 of the Phoenix Suns is introduced to the Phoenix Suns during a press conference on February 16, 2022 at Footprint Center in Phoenix, Arizona. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2022 NBAE (Photo by Barry Gossage/NBAE via Getty Images)
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Ishbia and the Suns traded everything they could for Durant two years ago, which has proven to not pan out as they had hopedCredit: Getty

";I thought I was making it clear I was talking about basketball. I certainly did not mean to compare him to a person that...has been widely recognized as a racist."

Smith would go on and be clear he wasn't apologizing for what he said about Ishbia in regards to his failure on the basketball operations side.

So it was somewhat of a backhanded apology.

The Suns didn't even make the play-in tournament, with a core consisting of Kevin Durant, Devin Booker and Bradley Beal.

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They finished 10 games under .500, with a record of 36-46, good for 11th in the Western Conference.

Smith was wrong to compare Ishbia to Sterling, but he was fair to criticize the basketball moves that the Suns owner has made so far in his short time in Phoenix.

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