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The latest influencer boxing event to gain traction is Social Gloves' Battle of the Platforms - YouTubers vs TikTokers.

This Saturday, June 12th, the current trend of young social media celebrities turning to the sport will continue with another unorthodox show at the Hard Rock Stadium in Miami.

The YouTubers vs TikTokers press conference went viral
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The YouTubers vs TikTokers press conference went viralCredit: Social Gloves

British YouTubers Joe Weller and Theo Baker began the trend back in 2017 - making a video in which they boxed in a gym.

When Weller emerged victorious, he was challenged by YouTube giant KSI and the pair set up a white collar event which sold out London's Copper Box Arena in early 2018.

KSI won by stoppage and subsequently carried the baton, calling out Logan Paul and Jake Paul.

Both the Americans took up the challenge and a second event sold out the Manchester Arena which saw KSI draw with Logan, while his brother Deji was beaten by Jake.

Hearn put on KSI vs Logan Paul and Jake Paul vs AnEsonGib
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Hearn put on KSI vs Logan Paul and Jake Paul vs AnEsonGibCredit: Getty Images - Getty

The trend then turned professional as promoter Eddie Hearn staged the KSI vs Logan Paul rematch at the Staples Center in LA, with the Brit winning by split decision.

Jake Paul has since had three pro fights of his own - the first promoted by Hearn as he beat AnEsonGib.

He then moved over two Triller for his two most recent bouts, knocking out Nate Robinson and Ben Askren.

Now, Logan Paul has lasted the distance in an exhibition with Floyd Mayweather as the trend continues to grow.

Jake Paul is 3-0 (3 KOs)
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Jake Paul is 3-0 (3 KOs)Credit: Ed Mulholland/Matchroom

The latest event to capture the young audience features some familiar faces seen before.

Social Gloves' YouTubers vs TikTokers show is headlined by Austin McBroom vs Bryce Hall.

Both Deji and AnEsonGib are back in action on the undercard against Vinnie Hacker and Taylor Holder respectively.

The press conference was chaotic as expected with a brawl breaking out after plenty of unusual trash talk.

It appears influencer boxing is not going away any time soon.

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