BT Sport apologise after ‘offensive and unacceptable’ Jake Paul vs Tommy Fury press conference which featured John Fury and Tyson Fury

BT Sport have publicly apologised for the Jake Paul vs Tommy Fury press conference.

The broadcaster live streamed the media event on their YouTube channel, and it quickly spiralled out of control.

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It was John Fury, father of both Tyson and Tommy, who engaged in a furious virtual bust-up with the YouTuber-turned-boxer, who participated on a video call from the United States.

The pair traded several insults, with the YouTuber claiming that Fury Sr is living off his sons' achievements, branding him a ‘nobody’ and telling him to ‘suck my d***’.

John hit back with taunts that he’d ‘beat the s***’ out of him if he ever went to America and that he ‘doesn’t have a d*** to suck’.

Fury Sr also made the vulgar remark: "You know when Tommy knocks you out, he's gonna bend your girlfriend over and do her like a dog."

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Two days on from the event, BT Sport have issued a statement.

It read: "This week BT Sport streamed a live boxing press conference that included a number of offensive and unacceptable comments, some of which has led to further online abuse.

"This goes against all the values that BT Sport wants to uphold.

"We would like to apologise for any offence or upset this has caused."