Saul Canelo Alvarez signs with DAZN to make him worth even more money ahead of New York showdown with Rocky Fielding
The deal is apparently the richest in sports history and worth a staggering $365million
Saul Canelo Alvarez and Oscar De La Hoya's Golden Boy Promotions have signed with the DAZN streaming service in a deal said to be the "richest contract in sports history".
Terms have not been disclosed but, according to , it's worth around $365million for 11 fights and could begin when Canelo fights Britain's Rocky Fielding on December 15.
The two have met in New York - Madison Square Garden will host them - to promote the fight, which will see the Mexican move up to super middleweight for another world title.
DAZN only launched in America in September and, after signing, De La Hoya said: "Canelo is the highest-paid athlete in the world. He's extremely happy."
As well as Canelo, the company has also signed Anthony Joshua. His promoter, Eddie Hearn saw his Matchroom Boxing sign an eight-year, $1bn deal with DAZN in May to deliver 16 events annually in the United States, along with the 16 per year he already was putting on the United Kingdom. Joshua's win against Alexander Povetkin kicked the deal off.
