WWE to stream special six-man tag team match at half-time of the NFL Super Bowl
Half-Time Heat is sure to be a classic with these six NXT talents
The WWE's Royal Rumble event is now in the books and wrestling fans will be happy with what they saw.
But an announcement the company made during the show will have excited WWE followers just as much.
Super Bowl LIII goes down this Sunday, February 3 with Los Angeles Rams battling the New England Patriots in Atlanta.
And everyone knows the half-time adverts and entertainment are some of the most-watched segments in the world.
Instead of going for an advert slot like they famously did during the Attitude Era back in the 1990s, the WWE are instead going to stream a six-man tag team match on the WWE Network and YouTube. It seems like they may show it on Facebook and Twitter, too.
It's a genius move from the WWE to give fans an option on so many platforms and represent their brand during one of the biggest sporting event on earth.
Their competition will be three-time Grammy Award-winning band Maroon 5 which the WWE announce teams were sure to mention should be no competition at all.
The fact that it will feature Richochet, Aleister Black and Velveteen Dream on one team and Johnny Gargano, Tomasso Ciampa and Adam Cole on the other is a huge deal in itself - it's the best NXT has to offer.
As for the Rumble, fan favourites Becky Lynch and Seth Rollins ended up winning the Women's and Men's version of the event respectively and now WrestleMania 35 is looking rather exciting.
However, the NXT brand is arguably the hottest in the world right now and the WWE has made a wise decision leading with it during the Super Bowl.