Kim Kardashian and Floyd Mayweather sued over ‘crypto pump and dump scam’ – weeks after Logan Paul accuses boxer of not paying him for June fight

Floyd Mayweather and Kim Kardashian are being sued for allegedly misleading investors by promoting cryptocurrency tokens in a ‘pump and dump’ scam.

According to a lawsuit filed in the Los Angeles federal court on January 7, the reality star and the boxer are alleged to have touted tokens sold by EtheruemMax (known as EMAX) in order to raise the prices.

Former NBA player Paul Pierce is also caught up in the allegations, with claims suggesting the parties involved made a profit ‘at the expense of their followers and investors’.

The value of the cryptocurrency plummeted in July, mere weeks after Kardashian and Mayweather promoted the brand on their respective social media pages.

In fact, ‘Money’ even wore branding for the currency on his shorts during his exhibition bout with Logan Paul in Miami back in June, with up to 650,000 fans buying the pay-per-view in the States alone.