Livvy Dunne, YouTuber worth $85 million and Logan Paul to lead star-studded fans as Mike Tyson fights Jake Paul on glamour night
When Mike Tyson steps into the ring for his long-awaited bout against Jake Paul, he will likely notice a difference at ringside.
In his heyday, 'Iron Mike' was one of the biggest sporting stars on the planet.
World-famous celebrities piled into arenas time after time to catch a glimpse of the former heavyweight champion.
The likes of Donald Trump - long before he was president - Will Smith, Pamela Anderson, Madonna, Arnold Schwarzenegger, Denzel Washington, Jack Nicholson and Michael Jordan all attended Tyson's fights over the years to name a few.
But when he goes toe-to-toe with Paul on Friday, November 15, it will likely be a new generation of celebrities and social media stars that are staring up at him.
Sure, a number of conventional celebrities - athletes, musicians and actors will be able to secure the hottest ticket in town.
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But so too will some Gen Z superstars, who have been drawn to professional boxing by Tyson's opponent Paul.
Social media personalities, TikTokers, Instagram influencers and Twitch streamers - are the usual audience for any PPV event that involves 'The Problem Child'.
While the guest list for Friday night's fight has not yet been published, a few people likely to lead the way are Paul's brother, Logan, Mr Beast, the YouTuber who has earned around $85m through his social influencing and LSU gymnast Livvy Dunne.
The 22-year-old's star power is at an all-time high right now, and she was even the guest picker on ESPN’s College GameDay show over the weekend.
With 13.5 million followers across her Instagram and TikTok accounts, she was one of the first student athletes to cash in after the floodgates were opened for college stars to sign lucrative endorsements.
Dunne, now worth millions of dollars, has also recently partnered with Paul's personal care brand 'W'.
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She has featured in a number of adverts promoting the products, including one shared by the boxer just days ahead of his bout.
Rappers Rubi Rose and Arcangel, as well as MMA star Sean O'Malley, also featured in the Instagram post and could too be ringside to cheer on Paul against Tyson.
Rose boasts over five million followers on Instagram alone, while O'Malley is not far behind with 4.5m.
Meanwhile, fellow YouTuber-turned-boxer KSI, singer Addison Rae and the Island Boys, who had a viral TikTok song of their own, have also been spotted at Paul's previous fights and could be in the audience again at AT&T Stadium.
Jake's older brother, Logan, who has had a big part in promoting the Texas showdown, is also expected to be ringside and shared his prediction in an Instagram post over the weekend.
"Let's go Jake, Mike Tyson, you don't even know," he said, dancing around.
"You messing with the Pauls bruh, let's go Jake. First round knockout."
There's a good chance that Tyson might not recognise some of the younger celebrities and influencers who are bound to attend his fight on Friday night.
Many were not alive when he was making a name for himself as boxing's heavyweight king.
He tore through the division in the 1980s and became the youngest ever heavyweight champion when he beat Trevor Berbick in 1986 at the age of 20.
Other notable wins came against Michael Spinks, Pinklon Thomas and Larry Holmes.
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But that doesn't mean he hasn't embraced boxing's ever-changing landscape.
The 58-year-old previously suggested Paul was 'going to save boxing as long as he continues to fight' and will now go head-to-head with him in a professionally sanctioned contest that could be watched by millions at home as it streams on Netflix.
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