Livvy Dunne adds to stunning $9.5m net worth with lucrative Jake Paul deal after ‘hitting it off’ at billionaire’s house
Few college student-athletes have benefited from the radical NIL (Name, Image, and Likeness) change more than Livvy Dunne.
The Louisiana State University (LSU) gymnastics star has amassed more than eight million followers on TikTok and an additional five million on Instagram while generating an impressive $9.5 million net worth.
Now, Dunne has bagged another brand deal to further enhance her impressive personal fortune, partnering with YouTuber-turned-boxer Jake Paul's personal care brand 'W' launched with Walmart.
The 22-year-old shared two Instagram stories announcing the news.
The first story showed the Sports Illustrated's Swimsuit model and Paul together as he welcomed her into his brand’s sponsorship team.
“Livvy Dunne, welcome to the W team,” Paul, who will fight Mike Tyson next, said while informing fans where the deodorant is available to buy.
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Dunne's other story featured her promoting the product in Walmart and was captioned, 'my party trick'.
"Hey, watch this," she says as she throws the deodorant in the air before completing a signature somersault and kicking the product in the air several times with her foot.
She casually catches the bottle and says, "Get W."
The social media star officially joined Paul, MMA champion Sean O’Malley and hip-hop star Rubi Rose as co-owners of the brand, which is valued at over $150 million, earlier this year.
According to Dunne, the collaboration came about after she met Paul at billionaire Fanatics owner Michael Rubin’s famous white party, which takes place every 4 July at his house in the wealthy Hamptons.
Her NIL valuation is now the second largest in the US, trailing only Colorado Buffaloes quarterback Shedeur Sanders -- son of NFL legend Deion -- who has a $6.1m valuation.
Dunne is second on the list while Sanders' Buffs teammate Travis Hunter -- a potential No. 1 overall pick in next spring's NFL Draft -- is third at $3.3m.
Texas Longhorns quarterback Arch Manning -- a member of the iconic Manning family -- is fourth with a $3.1m NIL valuation.
Cooper Flagg, widely tipped to be the No. 1 pick in the 2025 NBA Draft, is fifth with a $2.6 million NIL valuation.
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However, Dunne has still has a way to catch Paul, who faces 'Iron Mike' in a boxing clash in Arlington, Texas, on November 15.
'The Problem Child' has a reported net worth of at least $80m thanks to his ventures in boxing, YouTube, endorsements, and other business activities.